When Apple solidified its stance regarding Flash on the iOS platform (or, the lack thereof), an up-and-coming web standard was suddenly cast into the spotlight. HTML5 was a new open source and standardized version of the HTML standard (HyperText Markup Language; the basis for all modern web browsing) which had been in development since mid-2004, with the first tentative release in 2007. Incorporating features of HTML 4.01 and XHTML 1.1, the previous mid-life additions to the HTML standard, as well as features of Adobe’s Flash and Microsoft’s Silverlight.
Notable additions were drag-and-drop site interaction (very common on the web, thanks to XHTML, developed throughout the mid-2000s) and, more significantly, audio and video playback. Instead of requiring a 3rd party plugin, such as Flash or Silverlight, or a 3rd party playback codec, such as Quicktime or Windows Media Player, HTML5 could play properly encoded audio and video straight from the browser. This significantly simplified the prospective future landscape of media on the web. Instead of being dependent on the development pace of Adobe or Microsoft, web developers were freed to contract their own web plugins taking advantage of the new standards. Continue reading