When we first launched the Willmore Consulting Group website, we wanted to include a feature allowing visitors (such as yourself) to share the content that they found. So we followed the trend of including, at the bottom of our posts and pages, several buttons to share the page’s content through various sources. While this works, it isn’t very glamorous and can often get lost, in addition to taking up space on every single page, whether the user intended on sharing the content or not.
So instead of simply conforming to the norm, we decided to innovate. As of today, we have removed the share buttons at the bottom of every page. But what did we do? How can you still share the content of our pages (without simply doing it manually, of course)? Simply select the text that you want to share!
By selecting text, you will call a “popup” listing several sharing options, including printing, email, Facebook, Twitter, and search (searching our website). These functions behave the same as the previous share buttons, so there is no getting used to the new system – besides, of course, the new method of sharing.
When Apple solidified its stance regarding Flash on the iOS platform (or, the lack thereof), an up-and-coming web standard was suddenly cast into the spotlight. HTML5 was a new open source and standardized version of the HTML standard (HyperText Markup Language; the basis for all modern web browsing) which had been in development since mid-2004, with the first tentative release in 2007. Incorporating features of HTML 4.01 and XHTML 1.1, the previous mid-life additions to the HTML standard, as well as features of Adobe’s Flash and Microsoft’s Silverlight.
Notable additions were drag-and-drop site interaction (very common on the web, thanks to XHTML, developed throughout the mid-2000s) and, more significantly, audio and video playback. Instead of requiring a 3rd party plugin, such as Flash or Silverlight, or a 3rd party playback codec, such as Quicktime or Windows Media Player, HTML5 could play properly encoded audio and video straight from the browser. This significantly simplified the prospective future landscape of media on the web. Instead of being dependent on the development pace of Adobe or Microsoft, web developers were freed to contract their own web plugins taking advantage of the new standards. Continue reading →